This showcase site belongs to a start-up that wants to find investors. The information needed to be easily and quickly understood on arrival at the site, so as to keep the person's attention. <\/span><\/p>\n

For the final task, the user had to look at the site again for 5 seconds and answer two questions: <\/span><\/p>\n

\n
• What is the company name? <\/span><\/li>\n
• What is the site about? <\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

  [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/audreycsikos.ch\/wp-content\/uploads\/2024\/06\/Capture-decran-2024-06-17-a-23.35.15.png\u00a0\u00bb title_text=\u00a0\u00bbT\u00e2che 4 – site adhereup.ch – heatmap\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

  \n

  \n

  \n

  \n

  Here, the heatmap shows that the catchphrase caught Karen's attention, as did the image on the right. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

  [\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/audreycsikos.ch\/wp-content\/uploads\/2024\/06\/Capture-decran-2024-06-17-a-23.35.29.png\u00a0\u00bb title_text=\u00a0\u00bbT\u00e2che 4 – site adhereup.ch – points de fixation\u00a0\u00bb _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.25.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbMontserrat||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb16px\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|700||on|||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb38px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

  \n

  \n

  \n

  \n

  The gaze points are located on both the catchphrase and the phone image, <\/span><\/p>\n

  With the gaze dots, we can see that Karen didn't look at the logo on the top left at all. This explains why the company name couldn't be memorized. Karen understood that the subject of the site was the medication featured in the catchphrase. <\/span><\/p>\n

  Conclusion: In order to be able to understand what the site is trying to sell, the product name, for example, should be highlighted in bold or next to the image, rather than drowned out in the paragraph. The logo could be placed in the middle of the image to catch the eye quickly. <\/span><\/p>\n

  GENERAL CONCLUSION <\/span><\/h2>\n

  As this is my first experience, there are a number of improvements that I'd like to take into account for next time. <\/span><\/p>\n

  Firstly, the time allowed for a task should be at least 10 seconds (unless it's a 5 second test). Indeed, for the questions asked after the test, the person often mentioned the lack of time they had to analyze the image. They couldn't answer the questions or perform the action requested. We'd need to be able to run a rough test with an average person to be able to gauge the time needed for each task. <\/span><\/p>\n

  Secondly, for the first task, the mistake was to have taken a piece of information to be found at the very bottom of the page, so it wasn't very visible (and even less so in 5 seconds!). In fact, attention is not focused there, but towards the top of the page. <\/span><\/p>\n

  In conclusion, RealEye.io was generally easy to get to grips with. This first approach enabled us to discover the different means of analysis possible with this tool for UX testing. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

  [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

  Pour cette premie\u0300re de\u0301couverte de Eyetracking avec une webcam, nous avons utilise\u0301 le site RealEye.io et avons du\u0302 proposer 4 ta\u0302ches a\u0300 un\u00b7e colle\u0300gue de la classe. La personne qui a re\u0301alise\u0301 les 4 ta\u0302ches e\u0301tait Karen B. Protocole du test Bonjour! Vous allez participer a\u0300 un test d’eye tracking. Veuillez ne pas bouger votre […]<\/p>","protected":false},"author":1,"featured_media":29546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-29543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux"],"yoast_head":"\n